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The more relevant your calls to action, the better connections you’ll make with prospects. Potential buyers of your services have a broad set of concerns that must be satisfied before they begin the buying process. If you’re simply serving up content about features and benefits, you’re ignoring their preferences and illustrating to them your lack of insight into their buying process. This white paper outlines a strategy to create a call-to-action architecture that helps you connect with prospects and sets your sales team up for a successful close. You’ll learn how to: Engage your prospects through a fair exchange of information and capture their permission for future marketing efforts Anticipate your buyers’ needs by aligning relevant information with the stages of their buying cycle and satisfying their objections Create specific conversion points that lead to sales engagement Request Free!

eHealth SmartBrief brings you the health care information technology news that really matters. Their editors handpick and summarize key articles from hundreds of publications and provide links back to the original sources. By providing a summary of the most important health care and technology news, eHealth SmartBrief saves you time and keeps you smart. Sign up today to receive eHealth SmartBrief , FREE of charge. Request Free!

A weekly subscription includes access to daily email alerts, quarterly reports, the annual databook and comprehensive special reports like profiles, rankings and so much more. Request Free!

Emphasis will be placed on improved manufacturing processes, cutting-edge research and development activities, and new equipment being introduced into the wind power market. These articles will be written by experts from both industry and academia in order to provide a broad range of insights and expertise. In addition, articles exploring issues such as land management, site location, and even meteorological and geographic concerns will be presented. The result is that the owners and managers of wind farm projects or related enterprises considering tower sources will be able to make informed decisions about the equipment they purchase. These features will be of interest to economic development professionals, as well. Wind Systems will target those who are in a position to make decisions regarding capital expenditures such as equipment purchases, materials sourcing, and choosing quality subcontractors to design and manufacture crucial components. Request Free!

This monthly magazine serves the whole of the crane industry from the manufacturers through the wholesale and retail crane agents distribution chain, crane rental firms and end users of cranes and allied equipment. Request Free!

PMP News.com Daily Newsletter is produced by the editors of Pharmaceutical & Medical Packaging News and subscribers will be able to forward the e-newsletter easily to share breaking developments with colleagues. Request Free!

Baseline is the only magazine that provides the practical information business technology leaders need to undertake complex business technology initiatives that produce bottom-line results. These executives seek an understanding of what has worked for other companies, strategies that have resulted in measurable return on IT investment and how to avoid the pitfalls. Request Free!

Virtualization offers many benefits, but most IT organizations are missing out by focusing too much on the virtual infrastructure, and not enough on the mission-critical application workloads it supports. The result is inefficient operations, underachieved virtualization goals, and negative business impacts. In this white paper, EMA VP of Research, Systems & Storage Management Andi Mann will highlight how enterprises can use advanced workload automation technologies in their virtual environments to: Increase server utilization, VM efficiency, and server consolidation ratios Reduce the time that senior staff are wasting on routine, mundane operations Leverage virtualization and automation to provide ‘just-in-time’ cloud computing services Request Free!

Candidates for this exam operate in computing environments that use Microsoft Windows 7 as a desktop operating system in an enterprise environment. Candidates should have at least one year of experience in the IT field, as well as experience implementing and administering any Windows client operating system in a networked environment. CramMaster 70-680 covers the following Microsoft recommended objectives: Installing, Upgrading, and Migrating to Windows 7 Deploying Windows 7 Configuring Hardware and Applications Configuring Network Connectivity Configuring Access to Resources Configuring Mobile Computing Monitoring and Maintaining Systems that Run Windows 7 Configuring Backup and Recovery Options Request Free!

The Item Unique Identification (IUID) Program aims to improve asset management by marking items delivered to the DoD with unique item identifiers. It’s up to contractors working with the DoD to determine the best way to mark their products. This white paper helps by: Summarizing the IUID program requirements Explaining the leading options for compliance marking Presenting the advantages and limitations of using certain types of labeling products Providing an overview of what to look for in an IUID label printing system Request Free!