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The best communication begins with understanding what makes your prospects tick. If you don’t do this, the rest of your marketing doesn’t much matter. This white paper from an industry leader in online demand management lays out tried-and-true insights into audience identification and segmenting. It covers a step-by-step guide on how to: Uncover the key attributes of your most valuable customers Create buyer personas to help focus your marketing efforts on finding more of them Avoid wasting valuable resources on messages that won’t work Request Free!

eHealth SmartBrief brings you the health care information technology news that really matters. Their editors handpick and summarize key articles from hundreds of publications and provide links back to the original sources. By providing a summary of the most important health care and technology news, eHealth SmartBrief saves you time and keeps you smart. Sign up today to receive eHealth SmartBrief , FREE of charge. Request Free!

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Chief Learning Officer provides valuable guidance and insight to global enterprise education executives. The very people who oversee, authorize, fund and support learning and development programs turn to CLO as a trusted source when implementing initiatives for employees, customers, partners and suppliers. CLO gives them access to the knowledge and strategies they need to align workforce development with their overall business objectives. Request Free!

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PMP News.com Daily Newsletter is produced by the editors of Pharmaceutical & Medical Packaging News and subscribers will be able to forward the e-newsletter easily to share breaking developments with colleagues. Request Free!

This white paper defines 4G, examines the two leading 4G technologies, and discusses their various features, benefits and the progress of each technology to date. It concludes with a recommendation for companies considering future 4G deployments, and iPass’ position. Request Free!

Baseline is the only magazine that provides the practical information business technology leaders need to undertake complex business technology initiatives that produce bottom-line results. These executives seek an understanding of what has worked for other companies, strategies that have resulted in measurable return on IT investment and how to avoid the pitfalls. Request Free!

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From product reviews to real-world case studies, InformationWeek has the technology field covered. That’s why more than 440,000 savvy IT and business professionals count on InformationWeek for reporting and analysis. Request Free!