Free Magazine – eMagazine – eZine – Newsletter

The more relevant your calls to action, the better connections you’ll make with prospects. Potential buyers of your services have a broad set of concerns that must be satisfied before they begin the buying process. If you’re simply serving up content about features and benefits, you’re ignoring their preferences and illustrating to them your lack of insight into their buying process. This white paper outlines a strategy to create a call-to-action architecture that helps you connect with prospects and sets your sales team up for a successful close. You’ll learn how to: Engage your prospects through a fair exchange of information and capture their permission for future marketing efforts Anticipate your buyers’ needs by aligning relevant information with the stages of their buying cycle and satisfying their objections Create specific conversion points that lead to sales engagement Request Free!

The best communication begins with understanding what makes your prospects tick. If you don’t do this, the rest of your marketing doesn’t much matter. This white paper from an industry leader in online demand management lays out tried-and-true insights into audience identification and segmenting. It covers a step-by-step guide on how to: Uncover the key attributes of your most valuable customers Create buyer personas to help focus your marketing efforts on finding more of them Avoid wasting valuable resources on messages that won’t work Request Free!

eHealth SmartBrief brings you the health care information technology news that really matters. Their editors handpick and summarize key articles from hundreds of publications and provide links back to the original sources. By providing a summary of the most important health care and technology news, eHealth SmartBrief saves you time and keeps you smart. Sign up today to receive eHealth SmartBrief , FREE of charge. Request Free!

Subscribe today and read about the latest trends in market strategy, finance, technology, policy, culture and innovation. Request Free!

This monthly magazine serves the whole of the crane industry from the manufacturers through the wholesale and retail crane agents distribution chain, crane rental firms and end users of cranes and allied equipment. Request Free!

This white paper defines 4G, examines the two leading 4G technologies, and discusses their various features, benefits and the progress of each technology to date. It concludes with a recommendation for companies considering future 4G deployments, and iPass’ position. Request Free!

Let’s face it. Increasing sales productivity has never been more important. To achieve sales success in today’s market, you need new strategies for uncovering hidden demand, identifying the right prospects, and driving every qualified opportunity. Request Free!

This white paper takes another look at the two leading 4G technologies and the current status of deployed 4G networks. It continues with advice on managing long-term 4G costs. The paper concludes with a discussion of next steps and iPass’ position. Request Free!

Virtualization offers many benefits, but most IT organizations are missing out by focusing too much on the virtual infrastructure, and not enough on the mission-critical application workloads it supports. The result is inefficient operations, underachieved virtualization goals, and negative business impacts. During this one-hour Webinar, EMA VP of Research, Systems & Storage Management Andi Mann will highlight how enterprises can use advanced workload automation technologies in their virtual environments to solve these problems. Request Free!

The Item Unique Identification (IUID) Program aims to improve asset management by marking items delivered to the DoD with unique item identifiers. It’s up to contractors working with the DoD to determine the best way to mark their products. This white paper helps by: Summarizing the IUID program requirements Explaining the leading options for compliance marking Presenting the advantages and limitations of using certain types of labeling products Providing an overview of what to look for in an IUID label printing system Request Free!