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Learn how technology, if chosen and implemented carefully, will have a major impact on driving down these costs, in both the short and long term. Request Free!

Utilities face the imminent retirement of many of the most dependable and experienced workers, hired from the large cohort of the population born immediately after World War II. Maintaining utility efficiency, reliability, and safety during this period of change is particularly challenging for those managing field service technicians, whose skills and depth of experience are difficult to duplicate among new hires. Request Free!

Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. “12 SEO Campaign Killers” puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include: Training Thinking holistically ROI considerations Ranking analysis What link bait really means Request Free!

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. “Search Engine Optimization and Pay-Per-Click: A Holistic Approach” explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include: Sharing keyword research Assessing paid ad performance, effectiveness of page titles Applying PPC conversion data to SEO page and keyword selection Evaluating natural search engine rankings in view of PPC ad placement and costs Focusing on landing page design Request Free!

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. “Battle Plan: Multilateral Online Marketing (MOM)” looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include: Maximizing online marketing initiatives Sharing creative, data Building teams Improving Calls to Action Effective timing of email marketing Request Free!

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. “The Dawn of a New Industry – Internet Video Production and Marketing” explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns. Topics include: Key questions to consider Industry trends and statistics Essential equipment and price ranges Response form integration Why shorter videos are better Request Free!

Business leaders understand intuitively the value of their data and know that they must daily address the practical, tangible issues of protecting their business information from loss or corruption and putting it to work effectively, efficiently and profitably. The data set used for this in depth report includes the results of 18 surveys, conducted between September 2008 and October 2009. These surveys were conducted online using Web-based survey tools, as well as in person at gatherings of IBM I and AIX professionals. In total, responses were received from nearly 4,000 technical professionals and executives involved in the management of IBM i and AIX environments. Written by: Information Availability Institute, Sponsored by: Vision Solutions Request Free!

Application automation provides your organization standardized, stable, and repeatable integrations to any new application, database, or tool that is introduced. Request Free!

Qualify for Your Risk-Free Trial Issues Now! Try two issues of Information Technology Adviser – Risk Free! The twice monthly, eight-page newsletter is packed with ideas to help the savvy IT professional understand what the latest technology trends mean to their business, cope with the day-to-day challenges of running an IT department and get the most out of their information systems investments. In each issue, leading technology pros offer real-world descriptions of their problems and the solutions that worked for them. Subscribe to Information Technology Adviser and you’ll receive two risk-free issues to review. If you decide to continue you’ll pay just $299 for an annual subscription (23 issues total). If not, just mark the invoice “cancel” within sixty days and return it to Progressive Business Publications – no questions asked. Request Free!

This Aberdeen paper offers practical insight for Process Manufacturers as well as addresses: How best-in-class process manufacturers bring the asset online quickly during the commissioning process, and how they maximize asset effectiveness, availability, and reliability during the operation process. How effectively managing an asset’s lifecycle can have a big impact on the success of process manufacturers—specifically in reducing maintenance costs and unscheduled asset downtime, and achieving higher overall equipment effectiveness (OEE). In a case study, how Brewster Cheese, the largest manufacturer of Swiss cheese in the United States selected a solution to standardize processes across all their plants. Three strategic areas that companies in process industries are missing out. Written by: Aberdeen Group; Sponsored by: Infor Request Free!